This week, indie writer Kyle Bell is giving us his five tips on book marketing – a topic all indie writers should read up on frequently. From building a community to selecting the best editor, Kyle’s no-nonsense tips for book branding success are sure to give your goals a shot in the arm!
As an author, you have a responsibility to build your personal brand. This means showing the people who you are as an individual, as opposed to only showing your talent and flair as an author. Let people know unique idiosyncrasies about your life, and share experiences with them that will help them relate to the author behind the words. The easier a reader can relate to you, the more likely they are to purchase your book. However, brand building can cause a gifted writer to lose control of what matters and not enjoy the challenges of the publishing process. I’m going to provide five tips that are comprehensive and imperative to ensuring growth and expansion of your readership.
1) Create The Community
Writing an intriguing story is definitely a strong start, but it won’t allow you to finish strong without building a community to uphold the quality of your artwork. We aren’t selling services or products that produce instant gratification. Sometimes a well-written book doesn’t make an impact on the first read, hence the complexity of book marketing. Therefore, it is important to establish a sense of connection with the community you want to build. Don’t get discouraged if it isn’t growing exponentially. We all start off small and affecting one individual in a positive way can inspire millions worldwide.
2) Know Your Demo
Trying to reach anyone you possibly can in hopes that they will read your book is foolish. All you will feel is anger and frustration with your outcome. Every genre has a demographic it caters to. Lock onto those readers so you can gain a loyal following. Ask yourself who you’re trying to reach and then find out where they spend most of their time online (Facebook, LinkedIn, Twitter, Instagram, etc.). If you can consistently connect with your demographic, your loyal fans will purchase your books and show their support. Once you’ve honed in on your targeted demographic, you can begin tailoring your posts and updates towards expanding your readership.
3) Engage The Readers
Whether in person or via social media, take time out of your day to converse with your readers. Show them that you’re more than willing to invest time into speaking with them, because time is much more important than book sale revenue. Customer retention is what gains you a constant notoriety. As your popularity increases, don’t forget that the readers are who made it all possible. Make sure to let them know that they’re greatly appreciated and how humbled you’re for them to invest their time and money in what you create.
4) Form Your Team
In order to make sales, you must spend money on marketing, branding, and promotion. Build a team that will work with you to propel your book higher. They will find opportunities and create publicity for you that wouldn’t exist otherwise. Short and long term goals include:
- Research meticulously and find out which services will work best for your writing style and approach.
- Have a publicist who understands your writing style and is capable of writing a solid press release.
- Hire promotional companies that will find readers and expand your outreach.
- Work with a cover designer/formatter who is known for their reputable work with your specific genre. Ask your fellow authors for suggestions.
- Create an email list so you can send out a newsletter, establish rapport with respected editors of literary magazines, schedule interviews, guest blog to spread your voice, and speak with other entrepreneurs.
5) Snag An Editor
Musicians typically work with the same production team because they’re trying to create a unique sound that resonates well with the people. They want to create a flavor, a distinct taste. The same concept applies to editors. Prose can be understood in multiple dimensions, and making sure your editor understands what you’re trying to convey is crucial. Without having the correct editor(s) that understand your direct needs, you won’t produce the best possible book you can present to the world.
Thanks to Kyle for sharing his tips with us. Readers, feel free to stalk this writer at the following links:
Website & Blog: https://kbeezyisviral.wordpress.com